Does your SM behavior match your intentions?

What’s your underlying intention and motivation in using social media? Here are some questions you might want to be asking.

Do you see social media tools as a low threshold cost of entry opportunity, to do what you have always done – drive push marketing monologues, and shove stuff at people? Then probably you need to rethink your approach – bottom up.

OR, Q: Do you see social media tools as opportunities to listen to Q: (Who in your org is listening in real time?), and actually learn from Q: (How is your learning shared regularly in your org?) , and engage in a real conversation Q: {Who in you org is engaging in your online conversations?), having a real sustained relationship WITH your supporters spanning years Q: (Or do they change every three months with a new intern, or a telemarketer who disappears after the ask)?

And these questions: Q: Are you real on line – or are you posting robot? Q: Are you transparent, authentic, and passionate? And, as a result of your responsive listening listening – first, Q: Do you deliver what your supporters and donors SAY they need want and value in every conversational transaction ( because you asked them and you you listened to them, and then delivered what they want – not what you want?).

If the second case is true – and not just wanting to “look like you care enough to get them to give – on this ask” – THEN a blog or other SM channels are an opportunity to find your voice, address concerns, celebrate and have your clients and supporters document your successes with you, and you are committed to share with, and engage in, an ongoing stream and exchange in blog comments with supporters – then go for it … with this caveat.

More questions you might look at, to think about, and ask your supporters and stakeholders – Q: What to they expect? Q:What do they want you do do – Q: are you doing it? Q: Why would they want to read your stuff – ANY OF IT – your tweets, your FB page, your website, your newsletters or your blog? Not because you think so – do they think so?

If you are not engaging in and nourishing an emotional energized and positive conversation and discussion of the challenges, opportunities, successes of serving your vision and mission together – but you simply shoving it out there because you can, because you think you should …

Then – the bottom line is, that manipulative attitude and motivation will be reflected in and woven into all of your social media content – and it will be a self fulfilling frustrating and time consuming process. No one likes to be turned into a transactional object that is indistinguishable from an ATM machine ….No one!

So, Q: is blogging, tweeting, FB, YouTube et al – still worth it? Q: Are you making your social media decisions, and are your actions driven by being customer-centered in delivering an exceptional customer experience in every social media channel – THEN go for it – absolutely.

If not, don’t waste your time – forget the games – and the churn and burn supporters – and trying to manipulate people to do what you want them to do – in any social media channels.

Q: What do you want for outcomes? Q: What is your underlying  intentionality and your motivation?  AND Q: does your behavior support your mutually supportive outcomes in every exchange?

What do you want for outcomes? Walk the talk

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Hitting Send is not a Social Media Strategy

“Walking The Talk” is the real deal. It’s so simple, and yet we continue to be seduced by the technology – believing for example – that our Klout score, or the number of our followers, has anything to do with our qualitative engagement, our conversational reality – with them.

As we are seduced by the technology and drawn into manipulatively using social media, we willingly substitute immediacy and volume, for real intimacy, real emotional connections, with a shared vision and mission – through our actions, in a sustained engagement in personal relationships – one at a time.

Just hit “Send”, is not a social media strategy. Twitter, Facebook and YouTube are not strategies – they are tools and opportunities for real engagement. Real engagement – with friends, supporters and donors – is not BS, or Spam, is not talking AT them – it’s responsively listening To and responding To them, and having a conversation With Them- learning what they want, need and value.

You only learn what those “qualitative” not “quantitative” values are – by really listening – in an ongoing conversation – that starts at the point of first contact – across the trajectory of their relationship with you – until their children’s bequest- spanning decades – not just this ask! Over that period, their needs, and yours, change – so you have to be a nimble, agile, lean, adaptive and responsive listener. And that won’t happen – by talking AT them.

The first reasons why people stay engaged – inside and outside an organization – are the same – they are always “Qualitative”:  respect, consideration, inclusion, valuing, trust & integrity – the lowest is the money. If you are only working for the money – or expecting money from someone – the person, the employee, the  friendship and the donor – is long gone checked out – lights on no one is home. How long would your friendship last if every time you met you asked them for money?

The real currency of social media is earned social capital – it’s built on delivering sustained real value, earning real trust, and building a strong personal emotional connection that becomes a mutual tangible sense of passionate loyalty – it’s not for sale – and it’s not a product of the Roman Galley School of Management where “the beatings – and the spam will continue – until your morale and your donations improve.” We turn Donors into transactionalized objects and expect them to turn into ATM’s … on demand.

Sadly, we are so swept up in trying to measure our influence and our power via Klout, while we try to manipulate people to do what we want them to do – that we miss entirely, the opportunity to invest in earning real social capital – and that  – is measured by passionate referrals by our passionately loyal supporters to their trusted networks  x10… for free!

It’s not the technology – pushing send or scheduling posts or tweets is not engagement – it’s a very time consuming and costly illusion. it’s the relationships.

For me, the questions are: What do we want for outcomes? What do our friends, supporters and donors want, need and value? Have you ever asked them? … Is anybody paying attention … and listening …and promptly and responsively acting on their answers – creating an exceptional customer experience inside and outside your organization.

Just do it … accept no substitutes – your friends, your supporters and your donors certainly won’t – so why not treat them right – as you expect to be treated – to an exceptional customer experience – in every conversation.

The trust, the passionate loyalty, and the social capital follows – Walk the Talk

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On Speaking Truth to Power – Non-Violently

“Those who make peaceful revolution impossible make violent revolution inevitable.” ~ JFK. Sadly, many city and campus riot police across the globe and, in the US, seem not to connect the dots of history. Gandhi, Martin Luther King, #OWS , all speak of non-violence as a core belief. We should honor that and the Bill of Rights – First Amendment of the US Constitution.

This photoshopped Meme captures the irony of the UC Davis Pepper Spray Assault on the Bill of Rights and the First Amendment of the US Constitution.

Not helped by media hypocrisy – Fox News On UC Davis Pepper Spraying: ‘It’s A Food Product, Essentially’ … Right  (OC) Oleoresin Capsicum, is a derivative of hot cayenne peppers – it is extracted and concentrated. When the OC contacts the mucous membranes (eyes, nose, throat, and lungs), symptoms will appear instantly. The capillaries of the eyes will immediately dilate, causing temporary blindness. Inflammation of the breathing tube tissues will cause difficulty in breathing.

Right Fox News OC is a vegetable … just like pizza.

                                                                                                              jockohomo.tumblr.com

Yes, Colin Powell says the Occupy Wall Street protests are “as American as apple pie.”

 

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This Is What Revolution Looks Like

This Is What Revolution Looks Like **

Tuesday 15 November 2011
by: Chris Hedges, Truthdig | Op-Ed

Occupy Wall Street protesters react and wave copies of the court order allowing them back into Zuccotti Park as police block them from re-entering, in New York, November 15, 2011. Hundreds of police officers arrested about 200 demonstrators early Tuesday in an operation to clear the nearly two-month-old camp. (Photo: Todd Heisler / The New York Times)

Welcome to the revolution. Our elites have exposed their hand. They have nothing to offer. They can destroy but they cannot build. They can repress but they cannot lead. They can steal but they cannot share. They can talk but they cannot speak. They are as dead and useless to us as the water-soaked books, tents, sleeping bags, suitcases, food boxes and clothes that were tossed by sanitation workers Tuesday morning into garbage trucks in New York City. They have no ideas, no plans and no vision for the future.

Our decaying corporate regime has strutted in Portland, Oakland and New York with their baton-wielding cops into a fool’s paradise. They think they can clean up “the mess”—always employing the language of personal hygiene and public security—by making us disappear. They think we will all go home and accept their corporate nation, a nation where crime and government policy have become indistinguishable, where nothing in America, including the ordinary citizen, is deemed by those in power worth protecting or preserving, where corporate oligarchs awash in hundreds of millions of dollars are permitted to loot and pillage the last shreds of collective wealth, human capital and natural resources, a nation where the poor do not eat and workers do not work, a nation where the sick die and children go hungry, a nation where the consent of the governed and the voice of the people is a cruel joke.

Get back into your cages, they are telling us. Return to watching the lies, absurdities, trivia and celebrity gossip we feed you in 24-hour cycles on television. Invest your emotional energy in the vast system of popular entertainment. Run up your credit card debt. Pay your loans. Be thankful for the scraps we toss. Chant back to us our phrases about democracy, greatness and freedom. Vote in our rigged political theater. Send your young men and women to fight and die in useless, unwinnable wars that provide corporations with huge profits.  Stand by mutely as our bipartisan congressional super committee, either through consensus or cynical dysfunction, plunges you into a society without basic social services including unemployment benefits. Pay for the crimes of Wall Street.

The rogues’ gallery of Wall Street crooks, such as Lloyd Blankfein at Goldman Sachs, Howard Milstein at New York Private Bank & Trust, the media tycoon Rupert Murdoch, the Koch brothers and Jamie Dimon at JPMorgan Chase & Co., no doubt think it’s over. They think it is back to the business of harvesting what is left of America to swell their personal and corporate fortunes. But they no longer have any concept of what is happening around them. They are as mystified and clueless about these uprisings as the courtiers at Versailles or in the Forbidden City who never understood until the very end that their world was collapsing. The billionaire mayor of New York, enriched by a deregulated Wall Street, is unable to grasp why people would spend two months sleeping in an open park and marching on banks. He says he understands that the Occupy protests are “cathartic” and “entertaining,” as if demonstrating against the pain of being homeless and unemployed is a form of therapy or diversion, but that it is time to let the adults handle the affairs of state. Democratic and Republican mayors, along with their parties, have sold us out. But for them this is the beginning of the end.

The historian Crane Brinton in his book “Anatomy of a Revolution” laid out the common route to revolution. The preconditions for successful revolution, Brinton argued, are discontent that affects nearly all social classes, widespread feelings of entrapment and despair, unfulfilled expectations, a unified solidarity in opposition to a tiny power elite, a refusal by scholars and thinkers to continue to defend the actions of the ruling class, an inability of government to respond to the basic needs of citizens, a steady loss of will within the power elite itself and defections from the inner circle, a crippling isolation that leaves the power elite without any allies or outside support and, finally, a financial crisis. Our corporate elite, as far as Brinton was concerned, has amply fulfilled these preconditions. But it is Brinton’s next observation that is most worth remembering. Revolutions always begin, he wrote, by making impossible demands that if the government met would mean the end of the old configurations of power. The second stage, the one we have entered now, is the unsuccessful attempt by the power elite to quell the unrest and discontent through physical acts of repression.

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I have seen my share of revolts, insurgencies and revolutions, from the guerrilla conflicts in the 1980s in Central America to the civil wars in Algeria, the Sudan and Yemen, to the Palestinian uprising to the revolutions in East Germany, Czechoslovakia and Romania as well as the wars in the former Yugoslavia. George Orwell wrote that all tyrannies rule through fraud and force, but that once the fraud is exposed they must rely exclusively on force. We have now entered the era of naked force. The vast million-person bureaucracy of the internal security and surveillance state will not be used to stop terrorism but to try and stop us.

Despotic regimes in the end collapse internally. Once the foot soldiers who are ordered to carry out acts of repression, such as the clearing of parks or arresting or even shooting demonstrators, no longer obey orders, the old regime swiftly crumbles. When the aging East German dictator Erich Honecker was unable to get paratroopers to fire on protesting crowds in Leipzig, the regime was finished. The same refusal to employ violence doomed the communist governments in Prague and Bucharest. I watched in December 1989 as the army general that the dictator Nicolae Ceausescu had depended on to crush protests condemned him to death on Christmas Day. Tunisia’s Ben Ali and Egypt’s Hosni Mubarak lost power once they could no longer count on the security forces to fire into crowds.

The process of defection among the ruling class and security forces is slow and often imperceptible. These defections are advanced through a rigid adherence to nonviolence, a refusal to respond to police provocation and a verbal respect for the blue-uniformed police, no matter how awful they can be while wading into a crowd and using batons as battering rams against human bodies. The resignations of Oakland Mayor Jean Quan’s deputy, Sharon Cornu, and the mayor’s legal adviser and longtime friend, Dan Siegel, in protest over the clearing of the Oakland encampment are some of the first cracks in the edifice. “Support Occupy Oakland, not the 1% and its government facilitators,” Siegel tweeted after his resignation.

There were times when I entered the ring as a boxer and knew, as did the spectators, that I was woefully mismatched. Ringers, experienced boxers in need of a tuneup or a little practice, would go to the clubs where semi-pros fought, lie about their long professional fight records, and toy with us. Those fights became about something other than winning. They became about dignity and self-respect. You fought to say something about who you were as a human being. These bouts were punishing, physically brutal and demoralizing. You would get knocked down and stagger back up. You would reel backwards from a blow that felt like a cement block. You would taste the saltiness of your blood on your lips. Your vision would blur. Your ribs, the back of your neck and your abdomen would ache. Your legs would feel like lead. But the longer you held on, the more the crowd in the club turned in your favor. No one, even you, thought you could win. But then, every once in a while, the ringer would get overconfident. He would get careless. He would become a victim of his own hubris. And you would find deep within yourself some new burst of energy, some untapped strength and, with the fury of the dispossessed, bring him down. I have not put on a pair of boxing gloves for 30 years. But I felt this twinge of euphoria again in my stomach this morning, this utter certainty that the impossible is possible, this realization that the mighty will fall.

* * * * * * * * * *
Chris Hedges spent nearly two decades as a foreign correspondent in Central America, the Middle East, Africa and the Balkans. He has reported from more than 50 countries and has worked for The Christian Science Monitor, National Public Radio, The Dallas Morning News and The New York Times, for which he was a foreign correspondent for 15 years.

* *This article written by Chris Hedges Tuesday November 15th 2011 and appeared in Truthout.org on Friday November 19th 2011

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Robo-Calls & Robo-Tweets …. Arrrgh!

If we’re Robo-tweeting, are we having a convo with people, or are we broadcasting at people?  If we can’t stand Robo-calls, why are Robo-tweets any different? Perhaps … it’s because we’re NOT on the receiving end … and no one is listening to the other half of the conversation … at our peril.

If we sat down for coffee with a friend, would we have prerecorded our half of the conversation – in advance – on a small pocket recorder – and every time that they took a breath, or there was an opening – click – we turned up the volume & pushed “play?” Question: How long would the relationship last … if you were on the receiving end?

Real Deal Responsive Listening is NOT a push marketing monologue AT people – it’s investing in a relationship, a dialog, a conversation … WITH people.

What do we want for outcomes in our social media communities, our tribes, or supporters, our clients and our donors? Do we want them to zone out to our mindless – but well intentioned blither – or do they want us to engage with them, participate with them, grow with them, learn from them, and share with them?

I’m not a fan of automating phone calls, tweets or the conversation – when viewed from the customer-centered receiving end … and not from the just push play or send – from the broadcasting end. Do we ever actually listen to our own blither?

What do you want for outcomes? Then act in a way the supports and nourishes that outcome, that relationship, that sustained personal engagement in every conversational transaction.

Or, don’t complain that your supporters and donors are turning a deaf ear to you – like the Million People across the US, who moved $4.5 billion dollars – in a few weeks – to local Credit Unions – where someone is actually listening – and knows your name – when you make a deposit. #occupy the relationship

What do you think about the CU deposits? Do you hear the drum circles in the background? #occupy the relationships or become irrelevant

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A well crafted PR campaign is indistinguishable from the truth

Really, Is that OK with you? … Really?  Just because we can, doesn’t mean that we should … and often the difference is a single keystroke: send. Where is your personal & institutional compass?

Not a problem. Happens all the time. No big deal.  It’s just marketing hype. C’mon, everybody does it? A little tweak here, a little tweak there, a little adjustment of the truth here; a little made up info-graphic, from manipulated data there; buy a few thousand followers here and there  … as long as it gets the money in, or the product gets sold, more page views, or uber followers, or the score goes up – when we need it; and … people believe it … What’s  the harm? Is that all right? Really?

Then it’s OK, when a blogger hires someone to write their blog for them in their name – without credit or attribution.  And the blogger then hires folks to write paid comments on the paid blog – without attribution. And then hires paid reviewers, to write paid reviews, on the paid blog – without attribution.  And hires paid tweeters to tweet about the blog .. without attribution. What’s the harm? Folks have to work after all. Is that all right?This from BBC Fake Forum Comments are eroding Trust in the Web http://bbc.in/rWY4LN

Or politicians or sports figures faced with growing scandals, and multiple accusers; then mount a massive assaults on their victims … claiming they are are the victim of some evil scheme to discredit them. Well, it’s politics and a gladiator sports culture, and folks say all kinds of mean and made up stuff about the other person in order to mobilize their base of support … and be elected, or insist on staying in their positions of power … and none of that matters? What do you expect? Everybody does it? What’s the harm? Is that all right? Really?

How about, the grant applications, where the funder will only fund costs you’ve attributed to the shiny, cutting edge new program – of course those dollars have absolutely nothing to do with the glaring shortfall in core donor support, local funding and operating income. In fact, those grant dollars will be used to pay for GOS (General Operating Support) and not the fancy new program.. Everybody does it? Gotta keep the Edifice propped up don’t we? Is that OK? Really?

Really, It’s OK? What do you think the Occupy (Name the city), or the Foundation, or the Donors, or your customers – or your staff who are put in the middle  -  are all struggling with … and fed up with? Yup, “all the made up stuff” …  all of it. That’s why a million people transferred  $4.5 Billion Dollars from Mega Banks to local credit unions in the last few weeks. They’re fed up … and so are your staff, and your donors … and your customers.

The pervasive, slippery slope of manipulating people to get what you want … and then sadly, you deliver a product, customer, staff, or donor experience -inside and outside – your organization, that only vaguely resembles the hype of the PR campaign. Time to wake up.

The answer my friend, is playing in the wind – Do you hear the drum circles?  It’s time to walk the talk of your shared core vision mission and values.

Innovate & Disrupt together, engage and listen to your staff, engage and listen to your donors, engage  and listen to your supporters and your customers, partner and collaborate with other community groups with foundation, engage your followers – be real, be transparent, with integrity, passion and deliver real value – not hype. Earn trust – build real social capital in your communities. That’s all you’ve got …

Cuz’ all the rest is just made up stuff … and folks are sick of it. What do you want for outcomes. Do it, Live it, Be passionate about it. Really Just do it … don’t trash it.

What do you think?

 

 

 

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What would happen if you …

  • Looked at Social Media as a Conversation rather than as a  low cost Megaphone?
  • Delivered an Exceptional Customer Experience to your staff how would they feel?
  • Looked at Donors as Real People rather than Transactional Objects and ATM’s?
  • Stopped looking at all the ways to manipulate people – to do you want them to do?
  • Listened to donors and then always delivered whats needed, wanted, and valued?
  • Turned off automated tweets, so if someone responds, they’d get a real person?
  • Turned off telling everyone where you were 24/7 and asked a question & engaged
  • Started talking with people – engaging in a real conversation – not at them?
  • Stopped, looked at your stream and asked – How much of that is worth saving?
  • Found your voice, transparent, authentic, passionate & you delivered real value?
  • Stopped  for 15 minutes a day – and thought about what was important to You?
  • Realized Facebook, Twitter, LinkedIn & YouTube are not a strategy – just tech?
  • Stopped looking at your Klout score and counted the # of personal calls to donors?
  • Thought about what you do – from staff, clients, volunteers & donors perspective?
  • Stopped using social media as a marketing tool and started engaging real people?
  • Stopped confusing your Google analytics – with the quality of your relationships?
  • Took a deep breath and picked up the phone and thanked someone for their gift?
  • Decided it was more important to be playful and light hearted – than consumed.
  • What would happen if you did that every day? (Hint – it’s contagious)

What other ones would you add? mmmmmm

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When it’s Free – We’re Not the Consumer – We’re the Data Product!

We’re Not the Consumer, We’re the Data Product  And that’s just the beginning. When I think about our Orwellian contract with Free Social Media Software (Google, Facebook, Klout, LinkedIn, YouTube, etc).  What immediately comes to mind is the Solyent Green Corp.

The Solyent Green Back Story  Faced with over-population, and the systematic destruction of the environment, air, and ocean pollution preventing food from being grown; the government developed a secret program to feed people …. pleasantly processed people. They created the Ultimate Recycling Program. Using recycled nutrients from people, converted in to an easy to swallow, green diet supplement, all to perpetuate a larger economic enterprise – without their knowledge or consent. Scary right? Food for thought.

And here we are – deja vu all over again:  Think incremental and iterative. At the confluence of a rising ideological drumbeat of blaming victims of domestic violence, blaming the poor, blaming the elderly, blaming the handicapped, claiming they they are draining needed resources from the chosen few. And this: a raucous cheer during a recent campaign debate, to let an uninsured handicapped person … die.  Joseph Goebbels would be proud.

Pogo said, “We met the enemy, and they is us!” As we willingly let ourselves become “personal data aggregation products” for all of this wonderful free software … as everything we say, and do, and view online, becomes fodder for even more precise manipulation of the subsequent information we receive; as we become seduced and addicted to our demanding online immediacy and transparency … it replaces intimacy and relationships; our serotonin level changes, we become more anxious and sleep deprived, our dopamine level rises – so we don’t mind that our online searches edit out what might enlarge our consciousness, awareness, and understanding. “We know what’s best for you! “Poof, goes our frontal lobe critical thinking. .. and our ability to discern truth from “made up stuff”.

We need to wake up and connect the dots – inside. We need to look at what is driving these changes, and ask the question “Are we in charge here?” Is this Faustian contract we are making – for immediacy and transparency – worth the loss of critical thinking … and our identity. Think of a subtle, almost imperceptible, incremental and iterative loss … then poof …  it’s only a nanosecond in time between “data product” and “nutritional supplement” Solyent Green.

But the ride is so wonderful, and the scenery so pleasant … they even have aroma therapy. Nothnig can og rwong. go worng … Mephistopheles will be in touch.

What do you think … really! #occupythemind

 

 

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Culture is the Medium … not the Problem

Let’s get real here folks. Our institutional cultures eat strategic planning, organizational development, fundraising, technology and social media for lunch. When we impose change, such as the Cloud, Social Media technology, or Strategic Planning like a bumper sticker – onto our organizations – without first acknowledging and engaging our organizations culture; we make failure one of our strategic objectives. We can do better.

When we transactionalize fundraising, turning donors into ATM machines; then wonder where the donors have gone – we need to look no further than our own internal culture of silo’ed fiefdoms, that treat treats internal stakeholders the same way. Just look at our own high internal departmental staff turnover, as a key indicator, across the NPO/NGO sector.  Note: when staff say they’re there for the money – they’ve already checked out.

Our Culture IS the Medium, it’s not the problem. It’s our chance, our daily opportunity, to walk the talk  When we create and sustain a safe, inclusive, supportive, responsive-listening & learning community – we create a  nourishing agar culture medium. When we get that right internally - every day in every transaction,  it’s contagious. Then we can engage & deliver on our vision, mission. and values – out there – in the community with our supporters & donors.

So how do we do that? How do we create a healthy culture medium, in our silo’ed organizational petri dish? Lets explore what really sustains us – it’s not $$%. The most important assets walk out the door at the end of each day. And, the first five reasons why employees, and donors stay – are qualitative.

Let’s start there – by engaging,  listening to one another, being real, open, transparent, authentic, kind.  Forget the policies and procedures. We actually need to walk the talk;  Listening to and learning from one another, giving and supporting one another, every day, as we engage our mission challenges & our opportunities – together.

For example: It can take the form of a collaborative matrix managed – flattened rather than hierarchical – structure. Where we come together in spontaneous tiger teams – in an agile scrum – we check our egos at the door, we don’t confuse authorship with idea value, we let the best ideas rise to the top. When we do that, together everyone wins. It’s at the very heart of a  responsive listening and learning community culture medium.

At the core, we are building shared institutional intentionality, alignment and motivation, where everyone is in the same boat, rowing together, at the same time, in the same direction, to the same goal. We start, by listening to where people are – then every day – incrementally and iteratively – we build shared awareness, shared understanding, shared agreement, shared ownership, and shared personal buy-in … and trust.

What we get back, is a responsive listening & learning “community culture medium” that delivers an exceptional customer experience to every stakeholder. They in turn, deliver an exceptional customer experience to volunteers, passionately supporters and donors.

So, what do we want for outcomes, deja vu all over, and over, again, bumper stickers that mask reality – or a nourishing culture medium – that transforms and empowers us.

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Greyhounds, Rabbits & Klout

The greyhounds lineup in their slots at the track. They fire the gun, open the gates, the greyhounds beautifully and frantically chase the speeding rabbit around the track.  None of them of course – ever caught the rabbit.

The greyhounds never knew they wouldn’t catch the rabbit. In fact, the bettor’s in the parlor – the owners of Klout Greyhound Racing – are depending on us never catching the rabbit, but to be inexorably drawn into the race with our peers; drawn into the daily compulsive  “check the carrot and the stick status” race (as below), into the reward, seduce and manipulate our peers game, as we all chase the Klout rabbit down the hole. Is that our Pavlovian fate – the bell rings and we salivate for more Klout. Feed Me. Feed Me

Klout is eerily like yet another form of the NPO gladiator culture, where 9 out of 10 equally qualified grants applications fail. Until, of course, Klout changes the rules. and it all begins to look like the Netflix customer service meltdown syndrome, where we all are lead like lemmings over the cliff, into confusing our Klout Score with our souls identity.

Gladiator Culture Addiction Solution; Go Cold Turkey. Invest in win/win scenarios instead. Collaborate & partner – not compete – in your grant writing. Deliver an exceptional customer experience – both inside to your stakeholders (staff & vol) and – outside our organizations to our clients, supporters, donors. When we do that – every one wins.

Reminder: At your eulogy, no one will give a damn about your Klout score. Only how real you were, how you actually engaged people, listened responded laughed, loved and cared.

 

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